ARBITRON
AND TELEPHIA TO RELEASE LANDMARK STUDY OF MOBILE AUDIO
CONSUMPTION
Study
to Profile Current Users and Explore Motivations That
Can Drive Increased Use of Mobile Digital Audio
NEW
YORK and SAN FRANCISCO--March 26, 2007--Arbitron
Inc. (NYSE:ARB) and Telephia today announced that the
two companies will present findings from a landmark
study of the attitudes and behavior of the mobile audio
user. The collaboration between these two leading research
companie--experts in the mobile and the radio ratings
industr--will provide insights into current mobile phone-based
listening habits and reflects the dynamic media convergence
happening today. The study will be presented via Webex
and audio teleconference on Tuesday, April 3, 2007 from
1:00 pm to 2:00 pm (EDT).
Telephia,
the world's largest provider of syndicated consumer
research to the telecom and mobile media markets, and
Arbitron, the media and marketing research firm best
known for measuring network and local market radio audiences,
surveyed mobile phone and audio users via the Internet
to determine:
- What
proportion of wireless subscribers use their phone
for non-voice applications?
- What
proportion of wireless subscribers have used mobile
audio in the past 30 days?
- What
is the profile of mobile audio users?
- How
satisfied are mobile audio users with the experience
and what would cause them to use it more?
- Is
mobile audio consumption a substitute or a complement
to usage of traditional media?
- How
much do consumers use various types of mobile audio–over
the air downloads vs. free FM radio vs. subscription
radio vs. side-load from other devices?
- When
and where do consumers use mobile audio?
- What
types of music do mobile audio users listen to most?
- Do
consumers prefer fee-based mobile audio over ad-supported
mobile audio?
Initial
findings from the Arbitron/Telephia Mobile Audio Media
Study show that roughly six percent of mobile subscribers
say they have listened to audio content on their mobile
phones in the last 30 days. In addition, the profile
of today’s typical phone-based audio user is classic
early-adopter: 63 percent of these users are men and
71 percent are in the 25-44 year-old age group.
Furthermore,
current mobile audio users are media enthusiasts. They
spend more time than the general mobile population on
nearly every media and entertainment activity. The exception:
current mobile audio users report spending significantly
less time per day watching TV than do typical wireless
subscribers.
| When: |
Tuesday, April 3, 2007 1:00 pm— 2:00
p.m. (EDT) |
| How to |
TELECONFERENCE: |
| participate: |
Toll-free
phone number: 1-866-248-7961 Conference Code:
410 312 8648
About
five minutes before the presentation, please click
the following link to join Webex call: https://arbitron.webex.com/arbitron/j.php?
ED=97907877
MEETING
NUMBER: 358 114 954
PASSWORD: mobileaudio |
| Presenters: |
Wayman Leung, product manager, Telephia
Neal Bonner, business development manager, Arbitron
Inc |
About
Telephia
Telephia
is the world's largest provider of syndicated consumer
research to the telecom and mobile media markets. Telephia
is your connection to the digital consumer. Since 1998,
executives at service providers, device manufacturers,
content providers, and retailers have relied on Telephia
data to make confident competitive strategy, marketing
and resource allocation decisions. Telephia uses its
unique measurement tools and large-scale consumer panels
to completely understand the digital consumer's behavior,
attitudes and experience.
To
learn how Telephia data can help you understand the
digital consumer and track your competitive performance,
please contact us at (415) 395-0500 or www.telephia.com.
###
Press
Contact US: Maria Bumatay
Email:
mbumatay@telephia.com
Phone:
+1 415 637 4904
|
