MOVING RESIDENCES PROMPTS CONSUMERS TO RE-EVALUATE THEIR PURCHASES OF COMMUNICATIONS AND ENTERTAINMENT SERVICES

Telephia Research Shows Cable MSO and Mobile Carriers Have

Higher Market Share with Recent Movers

SAN FRANCISCO--April 17, 2007--According to Telephia's Total Communications Survey for Q4 2006, recent movers--those who have moved residences in the past year--are more likely to subscribe to a home phone service from a cable MSO, mobile carrier or VoIP provider. Overall, 49 percent of households who have moved recently have chosen non-traditional residential phone options. Twenty-five percent have opted for wireless only; thirteen percent have chosen a cable phone option; and six percent have switched to a VoIP phone service (see Table 1).

Table 1: Residential Phone Service Market Share, Q4 2006

Source: Telephia Total Communications Survey, Q4 2006

Demographically, recent-mover households tend to be young and to have a lower overall household income than households that have not moved recently. However, they do spend a higher proportion of their income on communications and entertainment services.

"Movers tend to consider all available connectivity options in an unconstrained purchase environment. They also represent an opportunity for providers to land long-term customers who probably won't make a switch until the next move," said Christianne Pang , product director, Telephia. "Our carrier clients regard this segment as an important early indicator of market share shifts so Telephia is developing a number of research tools to track behaviors and decision drivers among recent movers."

Findings from Telephia's Total Communications Survey is based on a monthly survey of 7,000 U.S. households across 102 metropolitan markets and provides comprehensive coverage of consumer attitudes and behavior around wired voice, VoIP, mobile, Internet, and TV products.

About Telephia

Telephia is the world's largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer's behavior, attitudes and experience.

To learn how Telephia data can help you understand the digital consumer and track your competitive performance, please contact us at (415) 395-0500 or www.telephia.com .

###

Press Contact: Maria Bumatay

email: mbumatay@telephia.com

phone: +1 415.637.4904