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| Management Team |
Sid Gorham, President and CEO
Tom Stahl, COO
James T. Wandrey, CFO
Jesse Goranson, SVP Account Management
Terry Joyce, SVP Systems Development
John Forese, SVP Product Management
David Petersen, SVP Business Development
Padraig Stapleton, SVP Wireless Engineering
Kanishka Agarwal, VP Mobile Media
Julia Resnick, VP Mobile Devices and
Retail
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Sid Gorham, President and Chief Executive Officer
Sid is the president and CEO of Nielsen Mobile (formerly
Telephia), a service of the Nielsen Company. He
joined the company in early 2001 and led the sales
team for four years before taking his current position.
During this period, the company grew its revenue
20X and established itself as the dominant provider
of syndicated consumer research to the leaders of
the U.S. mobile industry. In 2007 Sid led the company
through a successful sale transaction to The Nielsen
Company, resulting in the launch of Telephia as
Nielsen Mobile. Immediately prior to
joining Telephia, Sid was Chief Operating Officer
at OpenTable.com, a successful consumer Internet
company that operates a global reservation network
for fine dining restaurants. Before co-founding
OpenTable.com, Sid had ten years of telecom industry
experience in market research, management consulting,
and marketing roles. He was part of the early management
team of Pyramid Research, the leading research firm
covering developing country telecom markets. Sid
also held positions with AirTouch Communications,
San Francisco Consulting Group (SFCG) and ALOHA
Networks. Sid holds an MBA from UC Berkeley and
a BA in English Literature from Trinity College
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Tom Stahl, Chief Operating Officer
Tom
oversees Nielsen Mobile's technology and operations,
including data collection, validation, and production;
systems development; wireless engineering; and
information technology. Previously Tom led Nielsen
Mobile's Production, Data Analysis, and Wireless
Data groups. Tom has fifteen years' experience
in the wireless telecommunications industry, including
positions in management consulting, market research,
and business development. Prior to joining Nielsen
Mobile, he provided strategy consulting to telecommunications
and other high-tech clients in China . In addition,
he worked for BellSouth in China , developing
business cases and alliances for GSM networks.
Tom holds both a Master of Business Administration
and a Master of Arts in Asian Studies from the
University of California at Berkeley , and a Bachelor
of Science in Biomedical Engineering from Duke
University.
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James T. Wandrey, Chief Financial Officer
As Chief Financial Officer, Jim is responsible for
the company's financial operations, including maintaining
relationships with investors and the financial community.
His focus is cost reduction, operating efficiency,
financial controls, and next-stage growth opportunities
for Nielsen Mobile, with a concentration on strategic
financial planning and high-growth operating efficiency.
He also oversees the legal and human resources functions.
He has over 20 years of financial and management
experience with more than 10 years in senior positions.
Previously, he served as CFO for MarketTools, Inc.,
Maple Optical Systems, and Next Level Communications.
He holds a Master of Business Administration from
the University of Chicago, and a Bachelor of Science
degree in Accounting & Computer Science from
Boston College. |
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Jesse Goranson, SVP Account Management
Jesse and his team are responsible for all customer-facing
aspects of Nielsen Mobile's business, including
delivery of performance tracking information and
competitive insights. Jesse also has accountability
for company revenue. Jesse has been with Nielsen
Mobile since early 2000 working with customers to
incorporate the company's information products into
their decision making processes. He has had leadership
roles building and managing Nielsen Mobile's Client
Services group, managing the Product Development
group, and most recently taking a leadership role
in Nielsen Mobile's Account Management function.
Previously, Jesse founded and ran the U.S. offices
of Hypernix, an instant messaging startup. Jesse
also spent eight years as a strategy consultant,
first at Gemini Consulting, then at Ernst and Young.
Jesse was also one of Ernst and Young's leading
Performance Measurement experts, working with clients
in Europe, Asia, and the Americas. Jesse has a Masters
in Operations Research from M.I.T's Sloan School,
and a Bachelors of Management Science also from
M.I.T.'s Sloan School. |
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Terry Joyce, SVP Systems Development
Terry has 25 years experience in software development,
including eighteen years as a software developer
and architect, primarily in financial, multi-currency
applications with clients such as Citibank, Barclay's
Global Investors, and ADP. He was most recently
the VP of Engineering and VP Customer Services at
Epicentric, Inc., helping to drive the compan's
growth from 6 to nearly 400 employees and hundreds
of customers. He is a co-patent holder for
the original Portal Server invention. Terry
joined Nielsen Mobile in 2004, and primarily focuses
on the post-collection aggregation and reporting
of the company's data. Terry holds a Bachelor
of Arts degree from University of Chicago. |
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John Forese, SVP Product Management
As SVP of Product Management John drives overall
product strategy and has product level profit and
loss responsibility. His team works closely with
both account management and operations to ensure
Telephia’s products are continually evolving
to meet customers’ performance measurement
needs. John joined Nielsen Mobile in January 2002.
Prior to joining Nielsen Mobile, he held various
management positions at telecom and technology based
start-ups, including Flashpoint Technologies, Netro
Inc. and Pacific Bell Mobile Systems. John also
spent four years as a strategy consultant at Marakon
Associates. John has a Masters of Business Administration
from Stanford and an AB in Economics from Princeton
University. |
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David Petersen,
SVP Business Development
David has been with Nielsen Mobile for over 6 years
in roles ranging from Operations, Product Management,
Business Development and Analytics. Originally trained
as a statistician, David was the product manager
for Nielsen Mobile's drive testing program since
2004, and implemented analytic, market-level network
performance scoring systems for several national
operators. Prior to Nielsen Mobile, David spent
3 years at BellSouth telecommunications, designing
and implementing the first customer targeting efforts
for direct marketing of residential telecommunications
products. Prior to BellSouth, he spent several years
doing econometric forecasting at the Federal Reserve
Bank in Atlanta, making recommendations on monetary
policy to voting members of the Federal Reserve
Board. David holds a BA in Economics from Washington
and Lee University, and a M.S. in Finance from Georgia
State University in Atlanta. |
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Padraig Stapleton, SVP Wireless Engineering
Padraig has over 15 years of technical and management experience bringing software and wireless products to market. Recently, he has served as Vice President of Worldwide Engineering at Interwave Communications, a global provider of compact wireless network solutions and services, where he led an international engineering team with offices in Silicon Valley, Ireland and China. His leadership resulted in significantly reduced product development costs, increased gross margins, and major improvements in the product feature set. Prior to Interwave, Padraig previously spent 10 years in software development leadership roles, building telecommunications software platforms for such companies as Lucent Technologies, Trintech, Centigram and SatCom Media. Padraig earned an Honors degree in Electronics Engineering from the University of Limerick, Ireland. |
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Kanishka Agarwal,
VP Mobile Media
Kanishka is responsible for driving the growth agenda
of the company into the emerging mobile media space.
He has more than 10 years of comprehensive experience
in the communications, media, technology and mobile
market research industries, and is a seasoned speaker
and mobile industry expert on such topics as mobile
content, including gaming, music and entertainment
and converging communications. Prior to Nielsen
Mobile, Kanishka spent five years at Booz Allen
Hamilton, including a year at Sprint PCS developing
new products for the enterprise wireless data market.
He also helped launch a wireless middleware start-up
and a telecom infrastructure software spin-off from
Lucent — both through Booz Allen’s incubator
arm. For more than two years, he ran sales and marketing
at an enterprise software start-up (now a part of
PeopleSoft). Kanishka holds an MBA from Stanford
University, as well as an ME and BS from Harvey
Mudd College. |
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Julia Resnick,
VP Mobile Devices and Retail
Julia heads Nielsen Mobile's Device Manufacturer
business with responsibility for both products and
customer-facing account management. In her 6 years
with Nielsen Mobile, she has worked closely with
mobile device clients to develop a comprehensive
set of services within the US as well as playing
a key role in expanding our global offerings. Julia
and her team provide dedicated support to clients
to derive value and actionable application of data
through custom analysis and reporting. In past roles
at Nielsen Mobile, Julia led account relationships
with our Financial Services, Content, Infrastructure
and International Operator customers. She has an
additional 10 years of market and organizational
research experience with Harris Interactive as a
Senior Product Manager and as a senior researcher
and consultant at Catalyst. Julia holds a Bachelor
of Science in Sociology from Cornell University
and a Master of Arts in Organizational Psychology
from Columbia University. |
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