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POKER GAME TITLES
DOMINATE THE TOP SLOTS ON CELL PHONE DECKS, ACCORDING
TO TELEPHIA
Telephia Launches
Deck Monitoring Report to Provide Weekly Detailed
Analysis on Mobile Games
SAN FRANCISCO—April 3, 2006
Securing a top deck placement on cell phones is
critical to the success of a mobile game. As the
leading provider of performance measurement information
to the mobile industry, Telephia’s new Deck
Monitoring Report shows that more than 20 percent
of the top deck slots across the major carriers
are occupied by poker game titles. During February
and early March, the top four carriers in the
U.S., (Cingular, Verizon, Sprint Nextel, and T-Mobile)
had at least two different poker titles on their
top 15 bestsellers list, and three out of four
carriers had at least one poker title in their
“featured” deck. According to Telephia,
Card/Casino mobile game titles represent 17 percent
of the total revenue share for mobile games with
an average price paid of $3.85 per game in January
2006 (see Table 1).
The Telephia Deck Monitoring Report measures
change in positions for mobile game titles across
12 different decks for top carriers, providing
information on current game position, number of
weeks on specific decks, and changes in rankings
from week to week. The report is part of Telephia’s
Audience Metrics product suite that is the industry’s
only source for actual measurement of mobile content
revenues directly from the bills of an opt-in
panel of 33K mobile consumers.
“Most cell phone decks are updated weekly,
if not more frequently and it is important for
content providers to understand how the shifting,
dynamic environment impacts their bottom line,”
said Kanishka Agarwal, Vice President of New Products,
Telephia. “Cell phone real estate is valuable
property and location can make or break the success
of a game title.” |
