Women Drive More Than Two-Thirds of Mobile Game Revenues

SAN FRANCISCO — June 26, 2006
Puzzle/Strategy games drive one-third of the total mobile game revenues, according to Telephia, the leading provider of performance measurement information to the mobile industry. The Telephia Mobile Game Report for Q1 2006 shows that four of the top five revenue-generating titles fall into the Puzzle/Strategy category, with Tetris, Tetris Deluxe and Bejeweled securing the top spots (see Table 1). Tetris and Tetris Deluxe secured 5.2 and 3.6 percent of the total mobile game revenue share for the quarter, respectively, while Bejeweled posted a 2.6 percent share. JAMDAT Mahjong and Ms. Pac-Man, rounded out the top five with shares of 2.2 and two percent, respectively.

“Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60 percent since the beginning of the year,” said Kanishka Agarwal, Vice President of New Products, Telephia.

Mobile Games Appeal to Women
Sixty-five percent of mobile game revenue is driven by female wireless subscribers. They are the biggest driver of revenue for the Puzzle/Strategy category; comprising 72 percent of the total share of revenue, while men made up 28 percent (see Table 2). Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category.

“The casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers by console or online gaming standards,” added Agarwal. “The wireless industry has presented a hungry target audience willing to pay premium access to games through their cell phones.”

Join Telephia at the Casuality Game Conference this week in Seattle:

• Session: Why Casual Games Appeal to Mobile Customers, moderated by Jerry Rocha, Director of Mobile Content, Telephia (June 28, 1:30 pm)

For more information, visit casuality.org or contact Jerry Rocha at jrocha@telephia.com, 415-513-5894.

About Telephia
Founded in 1998, Telephia provides syndicated performance measurement information to the leaders of the converging communications and mobile industries, including carriers, device manufacturers, content and application providers, retailers, infrastructure vendors and investment analysts. Telephia is the industry standard measure of subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience and many other key performance indicators.

For further information, please visit our website at www.telephia.com or call 415-395-0500.

Press Contact: Maria Bumatay
e: mbumatay@telephia.com
p: 415.637.4904