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TELEPHIA REPORTS
THAT MORE THAN HALF OF GAMES PLAYED ON MOBILE
PHONES ARE DOWNLOADED BY THE SUBSCRIBER, WHILE
39 PERCENT ARE ALREADY PRE-EXISTING ON THE MOBILE
PHONE
On-Portal Purchases
Account for 71 Percent of Mobile Game Revenue,
with Price, Free Trials, and Familiarity on PCs/Consoles
as the Top Three Purchase Drivers
SAN FRANCISCO — July 10, 2006
More than half of games played on mobile phones
are downloaded by the subscriber, according to
Telephia, the leading provider of performance
measurement information to the mobile industry.
The latest report from Telephia for April 2006
shows that downloaded games comprise 53 percent
of all games played on mobile phones, while 39
percent of games played are pre-existing on the
subscribers’ phone. The remaining eight percent
are played online on the mobile web. In addition,
71 percent of all downloaded mobile game revenues
are generated from on-portal game purchases, while
29 percent come from off-portal purchases.
“The large share of pre-existing games reflects
an opportunity for carriers and content providers
to generate more revenue by converting that game
play into downloaded, pay-for-play games,”
said Kanishka Agarwal, Vice President of New Products,
Telephia.
“In such a dynamic and fast-moving industry,
it’s a must that Hands-On Mobile has a reliable
source that can give us the granular data to help
us track revenue-generating opportunities,”
said Hands-On Mobile’s President/General
Manager John Rousseau. “Telephia data on
revenue performance is critical to understanding
the extent of monetization of mobile game titles.” |
