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TELEPHIA RESEARCH
SHOWS NEARLY 13.5 MILLION WIRELESS SUBSCRIBERS
DOWNLOADED A MOBILE GAME, WITH AVERAGE MONTHLY
REVENUES REACHING $46.9 MILLION IN Q2 2006
EA Mobile, Namco,
Hands-On Mobile, Glu Mobile, and Gameloft Games
Top Revenues for the Recent Quarter
SAN FRANCISCO – August 24, 2006
Nearly 13.5 million mobile subscribers downloaded
a game in Q2 2006, representing average monthly
revenues of $46.9 million for the quarter, according
to Telephia, the largest provider of consumer
research to the communications industry. Since
Q3 2005, the number of subscribers who downloaded
mobile games from the operator portal has increased
by 15 percent. During that same time period revenues
jumped 63 percent.
The Telephia Mobile Game Report shows that revenue
share for Tetris by EA Mobile led all game titles
with a 5.1 percent share (see Table 1). Namco’s
Pac-Man came in second place with a three percent
share, while EA Mobile’s Bejeweled game was
a close third with 2.8 percent of the total revenue
share. Another Namco title, Ms. Pac-Man drove
2.3 percent of total revenues, while World Poker
Tour—Texas Hold ‘Em by Hands-On Mobile
secured a 2.2 percent share.
Overall, EA Mobile drove more than 29 percent
of total publisher revenues for Q2 2006, with
Namco and Hands-On Mobile following with an 8.4
and 8.2 percent share, respectively. Glu Mobile
drove 7.4 percent of all revenue and Gameloft
secured a 7.1 percent share.
“In less than a year, average monthly mobile
game revenues have increased by nearly two-thirds,
from $28.7 to $46.9 million during the most recent
quarter,” said Kanishka Agarwal, Vice President
of New Products, Telephia. “Backed by an
increasingly growing audience, both big gaming
brands and new upstarts have taken a slice of
that revenue pie.”
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