| In
1998, Nielsen Mobile was one of the first companies to
harness the Internet as a medium for more effectively
interacting with respondents and collecting large-scale
consumer research. Today, we manage one of the most extensive
syndicated survey programs in any industry and have developed
substantial expertise in designing online questionnaires,
executing large scale tracking studies and managing quality
across multiple online survey samples. We field over 20
survey-tracking vehicles on a monthly or quarterly basis
across 10 countries. Annually, we collect over 600,000
surveys containing over 150 million individual responses.
Nielsen Mobile develops its
own panels and purchases samples from several suppliers.
We also conduct surveys via telephone to reach segments
with below average Internet usage and use RDD-derived
samples to understand Internet sample bias. As an early
adopter of online surveying, Nielsen Mobile has eight
years of trend data and analytical experience enabling
us to consistently deliver the highest-quality and most
cost-effective survey research to our clients.
We produce over 100 reports each year on a wide range of topics from our survey platform and utilize survey metrics to improve test design of our measurement platforms. |
