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MySpace Receives the Most Mobile-Generated Content on Both Sides of the Atlantic , According to Telephia

 

SAN FRANCISCO and LONDON -- January 24, 2007 -- U.K. and U.S. mobile phones users are starting to put their phones to work creating and uploading content to a variety of websites, with social networking sites leading the way. The latest research from Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, shows that around four percent of U.K. mobile users have uploaded content created on their mobile phones to social networking sites, video and picture sharing sites, blogs and personal web pages.

 

Although uploading from mobile is not yet a mainstream activity, it is already ranking close to watching mobile video in popularity, and the fact that users are finding ways to send their content even to sites that do not yet offer a facility to upload direct from mobiles suggests strong latent demand for mobile to be integrated into the social networking world (see Table 1).

 

"Social networking sites have taken the web by storm. Eighty-five percent of U.K. consumers are using text messaging to stay connected to their peers at all times and more than 80 percent of new phones sold are camera phones. Put this together with Vodafone and O2's declared interest in offering mobile services from MySpace and Bebo, and you can see why social networking in the U.K. will spread from the PC to the street in 2007 and beyond," says Reza Chady , Telephia's managing director for Europe.

 

Table 1: Penetration of Data Activities Amongst U.K. Mobile Users

Activity

Proportion of U.K. Mobile Subscriber

SMS

85%

MMS

35%

Games

26%

Internet

19%

Ringtones        

15%

Music  

14%

Email   

11%

Uploads           

4%

Video   

3%

Source: Telephia TAM Report , U.K. , Q3 2006

 

Telephia's research in the U.K. suggests that MySpace is the site receiving content from the highest number of mobile consumers, with 21 percent of mobile uploaders saying that they have sent content there (see Table 2). Windows Live Spaces, which launched a mobile version in 2006, is close behind at 19 percent. Video-sharing site YouTube and social networking site Bebo are in joint third place at 9 percent. Mobile uploading is particularly popular with younger consumers. 15-24 year olds are almost twice as likely to be doing it as other age groups.

 

In the U.S. , where a mobile version of MySpace is available both on the Cingular network and the data-centric Helio service, six percent of mobile users are uploading content to sites from their phones. Social networking sites dominate here also, with 32 percent of mobile uploaders putting content onto MySpace (see Table 2). In the U.S. as in the U.K., uploading content from the phone is most popular with younger consumers, with 15-24 year olds being the most likely group to be doing it and MySpace receiving the dominant share of their uploads.

 

Table 2: Top Websites Receiving Mobile-Generated Content ( U.K. and U.S. )

Websites

% of Mobile Uploaders in the U.K. *

 

Websites

% of Mobile Uploaders in the U.S. *

MySpace

21%

 

MySpace

32%

Windows Live Spaces

19%

 

Facebook

13%

YouTube

9%

 

Windows Live Spaces

11%

Bebo

9%

 

YouTube

9%

Hi5

7%

 

Hi5

6%

Source: Telephia Audience Measurement Report , U.K. and U.S. , Q3 2006

*Note: Percentage of mobile users who claim to have uploaded content from their phones to websites

 

About Telephia

Telephia is the world's largest provider of syndicated consumer research to the telecom and mobile media markets. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer's behaviour, attitudes and experience.

 

For more information, please visit www.telephia.com .

 

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Press Contact Europe : Andreas Gutjahr

Email: ag@andreasgutjahr.com

Phone: +44 (0)7799 866 650

 

Press Contact US: Maria Bumatay

Email: mbumatay@telephia.com

Phone: +1 415 637 4904

 

 
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