| The
prospect of reaching 237 million US mobile subscribers
with content, applications and marketing is the
largest opportunity in the current media and entertainment
market. The complex mobile content ecosystem is
comprised of companies of all shapes and sizes:
large Hollywood studios and record labels, early-stage
mobile game start-ups, cable and TV networks, Internet
titans, content aggregators and technology platform
providers. Content providers of all types have a
common business need - to monetize the third screen,
i.e. the mobile phone. Nielsen Mobile is the only
company in the marketplace enabling these businesses
to strategically measure revenue performance in
this dynamic new medium.
Much of the research in this emerging medium
is focused on analyst opinion, small surveys and
subjective forecasts. Nielsen Mobile's role in
the industry is to provide reliable technology-based
metrics on what consumers are actually viewing
and purchasing today. Nielsen Mobile is the only
source of point-of-sale data culled directly from
consumer bills - 35,000 wireless subscriber bills
scraped each month. Nielsen Mobile's innovations
also lead the industry with the first chipset-embedded
on-device meter. Our metrics and analysis enable
our customers to aggressively move forward with
confidence that their strategic planning is based
on the best research. |
