Device Manufacturers Mobile Device Manufacturers compete in a uniquely complex sector of the consumer electronics market. Service Provider brands and offers have a strong influence on device purchase decisions. The capabilities of networks and mobile applications are evolving rapidly. Consumer demand for feature rich and innovative styling is evolving even faster. Nielsen Mobile data helps Device Manufacturers navigate this complex market with a complete understanding of both the Service Provider landscape and consumers. How Device Manufacturers Use Nielsen Mobile Data Track key performance metrics at the brand and model level Nielsen Mobile provides industry standard measures for brand and model share as well as brand awareness, consideration, retention and satisfaction to focus manufacturers on competitive advantages and challenges in pursuing measurable goals. Identify key market opportunities at the segment and market level Nielsen Mobile assists manufacturers in product strategy and marketing by tracking broad-based consumer adoption and demand for device features and services. It delivers actionable insights on key market segments: business vs. personal users, pre vs. post paid subscribers, mobile data and application users, mobile teens and the accessory market. Benchmark product launches and monitor product lifecycle Nielsen Mobile delivers detailed profiling at the model-level to inform future product design and marketing. Profiling includes: comparison of product target segments to actual buyers, device purchase experience measurement of feature, content and application usage and future purchase intentions. Monitor competitive dynamics in the retail channel Nielsen Mobile provides monitoring of consumer purchase behavior to drive tactical and strategic efforts at the point-of-sale. Areas include : device pricing, channel and promotional participation, criteria driving purchase decisions, sales person recommendation rates and brand positioning within each channel. Align with operator focus on driving subscriber value Nielsen Mobile enables manufacturers to benchmark product revenue performance within operators to improve sell-in and optimize product portfolio by analyzing the relationship between brand, model, feature-set and subscriber spend. • Device Reports: Monthly scorecards and quarterly reports provide key performance monitoring and industry trends in consumer behavior and preferences and operator dynamics across US, Europe, Canada and Russia. • Device Census: Share results of the installed base and recent sales metrics by device hardware and software attributes, feature usage, segment and operator in the US and Europe. • Enterprise Insights Report: Semi-annual study of Decision Makers and Business Users - delivers a top down/bottom up market view. Analysis and insights presented by company size, industry, carrier and manufacturer as well as trends on adoption, needs, decision making process, barriers, usage patterns and future application demands. • Mobile Data Insights Report: Semi-annual assessment of the evolving data market includes detailed information on device usage, applications, features driving adoption and satisfaction with data services and devices. • Device CVM: Delivers a quantitative assessment of model-level ARPU performance and the relationship between feature/service use and spend. Contact Nielsen Mobile Please send us a message to learn more about our company or products. Email Us Nielsen Mobile's unique measurement technologies are the foundation of our syndicated information products. Learn more